We’ll go into more tips on using Instagram in an upcoming post, but know that it’s actually pretty simple. Since your gallery sells a visual medium, leveraging Instagram to reach clients just makes sense. Instagram is a visual social media tool, focused on images and short videos. We know the ins and outs of Instagram can feel overwhelming and the algorithm everyone talks about seems like a complete mystery, but let’s focus on the basics. Your website should clearly establish who you are, the artists you represent and the work you have available. You want to make a good impression and that means having a website that not only looks appealing, but is also easy to navigate and up-to-date. Once search results are leading online traffic to you, make sure your website looks good! Try to think of your client’s experience on your website as if they were walking into your brick and mortar gallery. With so much of the art buying experience taking place online today, this is often the first way a client will come in contact with your gallery.įirst things first, you want to make certain your gallery website is optimized for search engines (SEO) so it will land at the top of search results. Instead, let’s take a look at the three primary digital marketing channels that every gallery should focus on to reach art buyers and grow its client base. Try to do it all, and you will only end up throwing mediocre marketing content out into the universe and throwing your phone into the wall.

The good news is you don’t have to do everything, and you shouldn’t. the list of available digital marketing channels goes on and on.

Website, Instagram, Twitter, Pinterest, Facebook, Facebook ads, live video, email newsletters, blog posts, podcasts.

Client base online